Playground
Marketing direction · v0.6
Norgram baseline
4px corners, 8px inter-block gap, coral + lagoon only. No gradients, no pill buttons by default.
A new system for your everyday life at home
Designed and engineered in Europe
Hardware.
Everyday rethinks the essential systems of the home as a seamless whole, designed to feel natural, work quietly, and improve over time.
Software.
Everyday rethinks the essential systems of the home as a seamless whole, designed to feel natural, work quietly, and improve over time.
Service.
The work isn't delegated, and engineers & shops work system-first, tech and intellect to perform once it's in your connected lifestyle.
A different way to build. Based in Europe, we work with partners across design, engineering, manufacturing, installation, and service, alongside homeowners themselves. The system extends beyond the product. It lives in the hands of those who build, maintain, and live with it over time. A distributed network aligned around a shared standard for how homes should work.
Design & Engineering.
We work with designers and engineers to shape each system, from inputs and the lifeline to performance, as one connected discipline.
Supply & Manufacturing.
We work with manufacturing partners to produce each system with specifics around quality, durability, and consistency at scale.
Installation & Maintenance.
We partner with installers and service providers to deliver and support each system, ensuring it performs in everyday life.
People in homes.
We work closely with the people living with our systems of homes. Expanding and improving them over time. A partnership built around better homes.
“We believe change comes from building the new, not fighting the old. So here it is. A new company for the new home.”
Bjarke Ingels
Co-founder Everyday^
A healthy home.
Designed to improve everyday life at home, from inside to sustained and seamlessly responsive surfaces.
A sustainable home.
Built to perform with low emissions and improvements that last for years to come.
Text compositions
Two weights, three colors
Hierarchy comes from color and size first, weight second. Headings are medium, body is regular, muted-foreground (charcoal) carries body-secondary, and opacity carries the tertiary tail.
Designed to belong
in your home
A reimagined home climate system that delivers heating, cooling, and air purification in a seamless, subscription-based model. Healthy for people, effortless to adopt, and better for the planet.
Safety
Know what you breathe
Safety means knowing when something invisible might be harmful. We monitor key toxins like carbon monoxide and formaldehyde to detect threats early — providing peace of mind that the air in your home is not just comfortable, but safe to breathe.
Freshness
Air that moves freely
Freshness is about how air moves and renews itself. By tracking CO₂ levels, air exchange rates, and thermal layering, we help users understand how well-ventilated and revitalized their environment is — ensuring spaces feel open, breathable, and alive.
Cleanliness
Clarity you can feel
We interpret cleanliness not just as the absence of dust, but as a feeling of clarity and calm. By measuring key air quality indicators like PM2.5 and VOCs, we translate invisible data into intuitive, ambient insights — helping people feel the air they live in.
Inline emphasis
A different way to build. Based in Europe, we work with partners across design, engineering, manufacturing, installation, and service — alongside homeowners themselves.
Lead-in is font-medium on text-foreground; the rest stays regular ink. Avoid <strong> — it pushes to bold.
Color rhythm
Foreground — primary copy and headings.
Muted-foreground — body-secondary (charcoal).
Muted @ 60% — captions, helper text.
Primary — links, brand moments only.
Defaults — and how to opt out
Every surface above is 4px (sm). Buttons inherit the same. For larger feature surfaces opt in with radius="lg" or radius="xl". For pill controls add className="rounded-full".